Context and Initial Situation In 2023, the online gaming market was practically exploding, inundated with new titles and platforms aimed at all manner of players. Major companies flooded the space, leaving emerging brands like Fortune Tiger grappling for visibility. The initial launch focused on attracting casual gamers who sought entertainment and engagement. However, Fortune Tiger faced daunting challenges, primarily a saturated market and significant competition from industry titans already well-established. At its inception, Fortune Tiger aimed specifically at millennials and Gen Z, demographics known for their preference for immersive experiences. The platform’s positioning struggled against formidable competitors who offered similar services with more robust branding. Building a loyal user base…